{"id":11926,"date":"2022-08-11T09:50:24","date_gmt":"2022-08-11T07:50:24","guid":{"rendered":"https:\/\/araytor.com\/?p=11926"},"modified":"2022-08-11T09:50:24","modified_gmt":"2022-08-11T07:50:24","slug":"el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio","status":"publish","type":"post","link":"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/","title":{"rendered":"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3"},"content":{"rendered":"

Starlite Catalana Occidente \u00e9s considerat un dels festivals de m\u00fasica m\u00e9s importants del territori nacional per la seva gran repercussi\u00f3 econ\u00f2mica i social per a Marbella, la Costa del Sol, Andalusia i el conjunt d’Espanya.<\/p>\n

11 ANYS D’HIST\u00d2RIA
\nUna d\u00e8cada despr\u00e9s de la seva creaci\u00f3, el Festival continua representant una de les claus de la recuperaci\u00f3 del sector, tant per l’alt impacte econ\u00f2mic com pels llocs de treball que genera i la dinamitzaci\u00f3 que suposa per al dest\u00ed.<\/p>\n

Aix\u00ed ho recull l’informe elaborat per PwC, \u2018Impacte socioecon\u00f2mic del Festival Starlite Catalana Occidente 2012-2022: Dinamitzant el dest\u00ed de Marbella i impulsant l’economia d’Andalusia i Espanya\u2019, presentat a Madrid amb la pres\u00e8ncia de la ministra d’Ind\u00fastria, Comer\u00e7 i Turisme, Reyes Maroto.<\/p>\n

Maroto va exposar: \u201cel Festival t\u00e9 11 anys d’hist\u00f2ria, 1,7 milions de visitants que venen pr\u00e0cticament de tot el m\u00f3n, 95 nacionalitats; un impacte acumulat en el PIB de 1.430 milions d’euros i m\u00e9s de 31.000 ocupacions generades en aquesta d\u00e8cada d’hist\u00f2ria, en la qual el Festival s’ha convertit en el m\u00e9s important d’Europa\u201d.<\/p>\n

L’acte de presentaci\u00f3 tamb\u00e9 va comptar amb la participaci\u00f3 de Sandra Garc\u00eda-Sanju\u00e1n, presidenta del Festival Starlite Catalana Occidente; Ignacio Maluquer, president del grup Starlite; Anna Merino, autora de l’informe i directora de Economics en Strategy&, l’\u00e0rea de consultoria estrat\u00e8gica de PwC; i Gonzalo S\u00e1nchez, president de PwC Espa\u00f1a, qui va posar en relleu l’impacte que t\u00e9 el Festival, empleat m\u00e9s de mil persones de manera directa, la qual cosa li situa per sobre de la mitjana de la pime espanyola.<\/p>\n

Per part seva, Sandra Garc\u00eda-Sanju\u00e1n ha destacat el valor que aporta el Festival a la dinamitzaci\u00f3 del turisme tant a nivell nacional com internacional.<\/p>\n

\"\"
\nUN IMPACTE DE 1.430 MILIONS D’EUROS
\nSegons l’informe, l’impacte total del Festival a l’economia espanyola en les seves onze edicions ha ascendit a 1.430 milions d’euros (en termes de PIB), dels quals 99 milions corresponen a l’impacte generat per l’organitzaci\u00f3 i els restants 1.331 milions a l’impacte derivat de la despesa dels assistents. Per sectors d’activitat, el 22,4% de l’impacte econ\u00f2mic dels assistents es va registrar en la restauraci\u00f3, el 21,4% en allotjaments, el 20,5% en el sector del transport, el 15,4% en el comer\u00e7 al per menys i el 13,3% en activitats d’oci.<\/p>\n

Per part seva, l’impacte total en termes d’ocupaci\u00f3 durant els 11 anys de pres\u00e8ncia del Festival a Marbella ha estat de 31.784 llocs de treball\u00a0FTE\u00a0(equivalent a temps complet), dels quals 3.795 s\u00f3n atribu\u00efbles a l’organitzaci\u00f3 del propi Festival i els 27.989 restants a la despesa realitzada pels assistents als esdeveniments que organitza\u00a0Starlite\u00a0Catalana Occident. Si desglossem l’impacte en l’ocupaci\u00f3 que han generat els assistents, observem que el 21,2% pertanyen al sector de la restauraci\u00f3, el 20,2% al sector de l’allotjament, el 19,4% al transport, el 14,6% al comer\u00e7 al detall i el 12,6% al de les activitats i l’oci.<\/p>\n

A m\u00e9s, el Festival, que se celebra cada any en l’entorn natural Pedrera de\u00a0Nag\u00fceles\u00a0(Marbella), s’ha convertit en una pe\u00e7a clau d’atractiu tur\u00edstic per a Marbella. Des de la seva primera edici\u00f3 en 2012 i incloent la d’enguany, el Festival ha rebut m\u00e9s de 1,7 milions de visites. D’acord amb l’informe, el 48,3% del p\u00fablic \u00e9s internacional, procedent de m\u00e9s de 95 nacionalitats, destacant el Regne Unit i Alemanya, les dues nacionalitats m\u00e9s representatives del turisme internacional a Marbella durant la d\u00e8cada. Entre el turisme nacional que visita el Festival (51,7%), destaca Andalusia, seguida de la Comunitat de Madrid, Pa\u00eds Basc, Comunitat Valenciana i Catalunya. A m\u00e9s, el 22% del total de viatgers s\u00f3n turistes de luxe que trien\u00a0Starlite\u00a0Catalana Occident per la seva \u00e0mplia oferta de serveis exclusius.<\/p>\n

UN FESTIVAL QUE UNEIX M\u00daSICA I SOSTENIBILITAT
\nStarlite Catalana Occidente uneix m\u00fasica i sostenibilitat per a protegir el medi ambient i contribuir al benestar social de Marbella, la Costa del Sol i Andalusia. Conscients de la import\u00e0ncia de generar impacte positiu i col\u00b7laborar en la consecuci\u00f3 dels Objectius de Desenvolupament Sostenibles (ODS) de les Nacions Unides, en aquesta 11a edici\u00f3, Starlite Catalana ha dissenyat un pla de treball focalitzat a avan\u00e7ar cap a un esdeveniment neutre en petjada de carboni.<\/p>\n

Entre les accions destaquen l’\u00fas d’energia 100% d’origen renovable com a aportaci\u00f3 a la lluita contra el canvi clim\u00e0tic, la fabricaci\u00f3 de lones i cartelleria amb material reciclable com a aposta cap a la circularitat i la reutilitzaci\u00f3 de materials per a produir bosses i access\u00f2ries a fi de reduir residus i donar-li una segona vida. A m\u00e9s, la realitzaci\u00f3 de la Gal\u00b7la\u00a0Starlite, suposa una important recaptaci\u00f3 de fons destinats a fundacions i ONG d’acci\u00f3 social.<\/p>\n

Font: APM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Starlite Catalana Occidente \u00e9s considerat un dels festivals de m\u00fasica m\u00e9s importants del territori nacional per la seva gran repercussi\u00f3 […]<\/p>\n","protected":false},"author":2,"featured_media":11924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[251,2249,1465,4659,4683,1469,4661,1467,1475,1473,1471,4663,4657,4655,2528],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-araytor-ca","tag-asseguranca","tag-assegurances","tag-cancelacio","tag-climatologia-ca","tag-concerts","tag-contingencies","tag-esdeveniments","tag-espectacles","tag-festivals","tag-gires","tag-incapacitat-professional","tag-resposabilitat-civil","tag-rodatges","tag-ticketing-ca"],"yoast_head":"\nEl Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3 - Araytor Corredur\u00eda de Seguros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3 - Araytor Corredur\u00eda de Seguros\" \/>\n<meta property=\"og:description\" content=\"Starlite Catalana Occidente \u00e9s considerat un dels festivals de m\u00fasica m\u00e9s importants del territori nacional per la seva gran repercussi\u00f3 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/\" \/>\n<meta property=\"og:site_name\" content=\"Araytor Corredur\u00eda de Seguros\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-11T07:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/araytor.com\/wp-content\/uploads\/2022\/08\/starlite-informe-araytor.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"547\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Araytor Events\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Araytor Events\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/\",\"url\":\"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/\",\"name\":\"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3 - Araytor Corredur\u00eda de Seguros\",\"isPartOf\":{\"@id\":\"https:\/\/araytor.com\/#website\"},\"datePublished\":\"2022-08-11T07:50:24+00:00\",\"dateModified\":\"2022-08-11T07:50:24+00:00\",\"author\":{\"@id\":\"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd\"},\"breadcrumb\":{\"@id\":\"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/araytor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/araytor.com\/#website\",\"url\":\"https:\/\/araytor.com\/\",\"name\":\"Araytor Corredur\u00eda de Seguros\",\"description\":\"Seguro de espect\u00e1culos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/araytor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd\",\"name\":\"Araytor Events\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/araytor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g\",\"caption\":\"Araytor Events\"},\"url\":\"https:\/\/araytor.com\/ca\/author\/carlos\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3 - Araytor Corredur\u00eda de Seguros","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/","og_locale":"ca_ES","og_type":"article","og_title":"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3 - Araytor Corredur\u00eda de Seguros","og_description":"Starlite Catalana Occidente \u00e9s considerat un dels festivals de m\u00fasica m\u00e9s importants del territori nacional per la seva gran repercussi\u00f3 […]","og_url":"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/","og_site_name":"Araytor Corredur\u00eda de Seguros","article_published_time":"2022-08-11T07:50:24+00:00","og_image":[{"width":819,"height":547,"url":"https:\/\/araytor.com\/wp-content\/uploads\/2022\/08\/starlite-informe-araytor.jpeg","type":"image\/jpeg"}],"author":"Araytor Events","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Araytor Events","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/","url":"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/","name":"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3 - Araytor Corredur\u00eda de Seguros","isPartOf":{"@id":"https:\/\/araytor.com\/#website"},"datePublished":"2022-08-11T07:50:24+00:00","dateModified":"2022-08-11T07:50:24+00:00","author":{"@id":"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd"},"breadcrumb":{"@id":"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/araytor.com\/ca\/el-festival-starlite-catalana-occidente-genera-un-impacte-economic-de-1-430-milions-des-de-la-seva-creacio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/araytor.com\/"},{"@type":"ListItem","position":2,"name":"El Festival Starlite Catalana Occidente genera un impacte econ\u00f2mic de 1.430 milions des de la seva creaci\u00f3"}]},{"@type":"WebSite","@id":"https:\/\/araytor.com\/#website","url":"https:\/\/araytor.com\/","name":"Araytor Corredur\u00eda de Seguros","description":"Seguro de espect\u00e1culos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/araytor.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd","name":"Araytor Events","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/araytor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g","caption":"Araytor Events"},"url":"https:\/\/araytor.com\/ca\/author\/carlos\/"}]}},"_links":{"self":[{"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":1,"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"predecessor-version":[{"id":11927,"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/posts\/11926\/revisions\/11927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/media\/11924"}],"wp:attachment":[{"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/araytor.com\/ca\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}