{"id":13555,"date":"2023-01-19T12:59:54","date_gmt":"2023-01-19T10:59:54","guid":{"rendered":"https:\/\/araytor.com\/?p=13555"},"modified":"2023-01-19T12:59:54","modified_gmt":"2023-01-19T10:59:54","slug":"tiktok-llanca-un-portal-de-gestio-de-talents-per-a-facilitar-acords-amb-marques","status":"publish","type":"post","link":"https:\/\/araytor.com\/ca\/tiktok-llanca-un-portal-de-gestio-de-talents-per-a-facilitar-acords-amb-marques\/","title":{"rendered":"TikTok llan\u00e7a un \u00abportal de gesti\u00f3 de talents\u00bb per a facilitar acords amb marques"},"content":{"rendered":"<p>Per a facilitar que les marques treballin amb els seus creadors m\u00e9s importants,\u00a0TikTok\u00a0ara inclou un Portal d&#8217;administradors de talents, convidant als\u00a0managers\u00a0de creadors a supervisar i analitzar les oportunitats de col\u00b7laboracions amb marques i les campanyes presentades als seus clients.<\/p>\n<p>El nou servei permet als\u00a0managers\u00a0de talents, amb autoritzaci\u00f3 del creador, accedir al Mercat de creadors i administrar acords, negociar contractes en nom del seu representat, manejar comentaris creatius i revisar diverses m\u00e8triques sobre el rendiment d&#8217;una campanya.<\/p>\n<p>La nova expansi\u00f3 permet que\u00a0TikTok\u00a0satisfaci les necessitats dels creadors m\u00e9s petits i aquells m\u00e9s establerts per igual. El Portal de Representant de Talent de\u00a0TikTok\u00a0est\u00e0 en proves alfa en aquest moment, va confirmar la companyia. Diverses ag\u00e8ncies s&#8217;han inscrit en el servei gratu\u00eft, per\u00f2 actualment no es poden compartir els noms d&#8217;avaluadors espec\u00edfics.\u00a0TikTok\u00a0assenyala que els administradors de talents nom\u00e9s tindran acc\u00e9s als comptes de\u00a0Marketplace\u00a0dels seus clients, no als comptes complets de\u00a0TikTok\u00a0dels seus creadors.<\/p>\n<p>TikTok\u00a0Creator\u00a0Marketplace\u00a0es va llan\u00e7ar per primera vegada en 2019, exercint un paper vital en el creixent ecosistema de monetitzaci\u00f3 de creadors i manllevant conceptes de plataformes similars que ofereixen Facebook, Instagram,\u00a0Snap\u00a0i YouTube.<\/p>\n<p>El mercat de\u00a0TikTok\u00a0permet a les marques seleccionar als creadors utilitzant paraules clau, el contingut publicat i filtres entorn de m\u00e8triques com la grand\u00e0ria de l&#8217;audi\u00e8ncia i la demografia. Les marques poden triar treballar amb talent ja sigui amb abast directe o a trav\u00e9s de \u00abcampanyes d&#8217;aplicaci\u00f3\u00bb. La funcionalitat d&#8217;aparellament tamb\u00e9 utilitza\u00a0IA\u00a0i processament de llenguatge natural per a\u00a0mapear\u00a0als creadors en funci\u00f3 del seu contingut, la qual cosa ajuda a automatitzar la cerca de creadors potencials.<\/p>\n<p>TikTok\u00a0diu que les marques que treballen amb creadors veuen un augment del 26% en la\u00a0favorabilidad\u00a0de la marca i del 22% en les recomanacions de marca. Mentrestant, el 71% dels usuaris de\u00a0TikTok\u00a0diuen que l&#8217;autenticitat d&#8217;un creador els motiva a comprar d&#8217;una marca.<\/p>\n<p>Font: <a href=\"https:\/\/industriamusical.com\/tiktok-lanza-un-portal-de-gestion-de-talentos-que-permite-a-los-gestores-de-creadores-negociar-acuerdos-de-marca\/\">Industria Musical<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per a facilitar que les marques treballin amb els seus creadors m\u00e9s importants,\u00a0TikTok\u00a0ara inclou un Portal d&#8217;administradors de talents, convidant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[251,2249,8090,8078,8082,8682,8084,8086,8074,8076,8072,8088,9015,8080,1465,4659,8092,4683,1469,4661,8986,1467,8684,1475,1473,1471,4663,5764,8004,5766,5966,5811,4657,4655,8968,2528],"class_list":["post-13555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-araytor-ca","tag-asseguranca","tag-asseguranca-circ","tag-asseguranca-concerts","tag-asseguranca-esdeveniments","tag-asseguranca-esdeveniments-esportius","tag-asseguranca-espectacles","tag-asseguranca-exposicions","tag-asseguranca-festivals","tag-asseguranca-gires","tag-asseguranca-instruments-musicals","tag-asseguranca-intrumentos-musicals","tag-asseguranca-per-a-djs","tag-asseguranca-rodatges","tag-assegurances","tag-cancelacio","tag-circ","tag-climatologia-ca","tag-concerts","tag-contingencies","tag-dj-set-ca","tag-esdeveniments","tag-esdeveniments-esportius","tag-espectacles","tag-festivals","tag-gires","tag-incapacitat-professional","tag-industria-musical-ca","tag-instruments-musicals","tag-musica-ca","tag-noticies","tag-novetats-musicals","tag-resposabilitat-civil","tag-rodatges","tag-sessions-de-dj","tag-ticketing-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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