{"id":13596,"date":"2023-01-26T13:01:09","date_gmt":"2023-01-26T11:01:09","guid":{"rendered":"https:\/\/araytor.com\/?p=13596"},"modified":"2023-01-26T13:01:09","modified_gmt":"2023-01-26T11:01:09","slug":"els-mercats-emergents-estan-donant-forma-a-la-industria-musical-global","status":"publish","type":"post","link":"https:\/\/araytor.com\/ca\/els-mercats-emergents-estan-donant-forma-a-la-industria-musical-global\/","title":{"rendered":"Els mercats emergents estan donant forma a la ind\u00fastria musical global"},"content":{"rendered":"<p>L&#8217;enfocament de la ind\u00fastria de la m\u00fasica s&#8217;ha mogut lenta per\u00f2 constantment cap als mercats emergents per a trobar els pr\u00f2xims mil milions de consumidors de m\u00fasica.<\/p>\n<p>Segons una an\u00e0lisi de\u00a0MIDiA\u00a0Research, la primera fase d&#8217;aquest moviment va veure a les principals discogr\u00e0fiques impulsar conscientment la seva m\u00fasica cap a nous mercats en la cerca de crear nous moments culturals. Van portar influ\u00e8ncies de la m\u00fasica occidental a aquests nous mercats a trav\u00e9s d&#8217;esfor\u00e7os de m\u00e0rqueting internacional per a artistes de prioritat mundial.<\/p>\n<p>No obstant aix\u00f2, \u00e9s hora d&#8217;un canvi: les escenes regionals i els artistes locals estan adquirint sons globals. El K-pop, el\u00a0reggaet\u00f3n\u00a0i els\u00a0afrobeats\u00a0s\u00f3n exemples d&#8217;aquesta influ\u00e8ncia; s&#8217;espera que tots creixin de manera constant i que se&#8217;ls uneixin m\u00e9s escenes provinents de mercats emergents, com Indon\u00e8sia, Xile i Sud-\u00e0frica.<\/p>\n<p>El\u00a0streaming\u00a0\u00e9s el catalitzador de noves cultures musicals. El paper dels mercats emergents \u00e9s vital per als serveis de\u00a0streaming\u00a0i les principals discogr\u00e0fiques. Els gegants del\u00a0streaming, com\u00a0Spotify\u00a0i Apple\u00a0Music, es van adonar tard del potencial dels mercats emergents i, com a tal, van donar espai perqu\u00e8 els jugadors locals s&#8217;afermessin primerenc, alguns exemples s\u00f3n\u00a0Boomplay\u00a0a \u00c0frica,\u00a0QQ\u00a0i\u00a0NetEase\u00a0a la Xina, i\u00a0JioSaavn\u00a0a l&#8217;\u00cdndia.<\/p>\n<p>Aquests serveis no sols van brindar als consumidors locals un acc\u00e9s m\u00e9s f\u00e0cil a la m\u00fasica local, sin\u00f3 que tamb\u00e9 van permetre que els artistes locals trobessin noves oportunitats a trav\u00e9s dels serveis locals per a convertir-se en superestrelles en els seus mercats locals. Aquests serveis manquen de pres\u00e8ncia global, per\u00f2 aix\u00f2 els ha perm\u00e8s enfocar-se en la m\u00fasica regional.<\/p>\n<p>A mesura que els mercats emergents comencen a desenvolupar les seves pr\u00f2pies superestrelles i escenes regionals, continuen augmentant la fragmentaci\u00f3 dels\u00a0fandoms\u00a0i el consum. Els sons i cultures locals, nous per a l&#8217;o\u00efdor de m\u00fasica global, creen diferenciaci\u00f3 i novetat que deixen a les superestrelles occidentals buscant rellev\u00e0ncia i inspiraci\u00f3 global al llarg del temps.<\/p>\n<p>L&#8217;\u00e8xit repetit de\u00a0Bad\u00a0Bunny com l&#8217;artista m\u00e9s reprodu\u00eft i el creixement del 500% dels g\u00e8neres electr\u00f2nics africans, com\u00a0Afrobeats,\u00a0Gqom\u00a0i\u00a0Amapiano, en Apple\u00a0Music\u00a0mostra la creixent popularitat dels g\u00e8neres regionals aut\u00e8ntics entre audi\u00e8ncies globals.<\/p>\n<p>Aquests nous g\u00e8neres estan portant amb \u00e8xit una cosa nova a la taula en un mercat saturat. Les superestrelles tradicionals, com\u00a0Beyonce\u00a0i\u00a0Drake, van rec\u00f3rrer a les col\u00b7laboracions per a aportar nous sons a la seva m\u00fasica.\u00a0Drake\u00a0va col\u00b7laborar \u200b\u200b\u200b\u200bamb\u00a0Black\u00a0Coffee\u00a0en \u2018Honestly,\u00a0Nevermind\u2019, els qui van portar sons de Sud-\u00e0frica a l&#8217;\u00e0lbum. L&#8217;\u00e0lbum va trencar el r\u00e8cord d&#8217;Apple\u00a0Music\u00a0de l&#8217;\u00e0lbum dansi m\u00e9s reprodu\u00eft en el primer dia.<\/p>\n<p>Les audi\u00e8ncies digitals globals busquen contingut divers. Com a resultat, les col\u00b7laboracions que es basen en l&#8217;intercanvi cultural es convertiran en l&#8217;avantguarda de l&#8217;exportaci\u00f3 de m\u00fasica i les influ\u00e8ncies regionals es tornaran m\u00e9s prominents en futurs llan\u00e7aments de superestrelles.<\/p>\n<p>L&#8217;enfocament per a artistes i segells discogr\u00e0fics en 2023 \u00e9s: conrear escenes i cultures de n\u00ednxol que es converteixin al\u00a0fandom. El futur de la m\u00fasica \u00e9s divers i cultural. La nova generaci\u00f3 de fan\u00e0tics de la m\u00fasica est\u00e0 impulsada per la comunitat; volen ser part d&#8217;una cosa m\u00e9s gran.<\/p>\n<p>La ind\u00fastria de la m\u00fasica t\u00e9 una oportunitat \u00fanica d&#8217;adoptar molts altres aspectes de la cultura i l&#8217;entreteniment per a fomentar\u00a0fandoms\u00a0forts que s&#8217;estenguin per tot el m\u00f3n. Els mercats emergents es van inspirar i van aprendre dels mercats desenvolupats i van crear la seva pr\u00f2pia versi\u00f3. Ara \u00e9s el seu moment de brillar i que la ind\u00fastria musical global aprengui d&#8217;aquestes noves escenes i hist\u00f2ries.<\/p>\n<p>Font: <a href=\"https:\/\/industriamusical.com\/los-mercados-emergentes-estan-dando-forma-a-la-industria-musical-global\/\">Industria Musical<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;enfocament de la ind\u00fastria de la m\u00fasica s&#8217;ha mogut lenta per\u00f2 constantment cap als mercats emergents per a trobar els [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[251,2249,9299,9301,8090,8078,9307,9309,8082,9303,8682,9305,8084,9311,9313,8086,8074,9315,9317,8002,9297,9015,8080,1465,9295,9319,9321,9291,8092,4683,1469,4661,8986,1467,8684,1475,1473,1471,4663,5764,9293,5766,5966,5811,9289,4655,8968,2528],"class_list":["post-13596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-araytor-ca","tag-asseguranca","tag-asseguranca-cancellacio","tag-asseguranca-cancellacio-esdeveniments","tag-asseguranca-circ","tag-asseguranca-concerts","tag-asseguranca-concerts-barcelona","tag-asseguranca-concerts-madrid","tag-asseguranca-esdeveniments","tag-asseguranca-esdeveniments-barcelona","tag-asseguranca-esdeveniments-esportius","tag-asseguranca-esdeveniments-madrid","tag-asseguranca-espectacles","tag-asseguranca-espectacles-barcelona","tag-asseguranca-espectacles-madrid","tag-asseguranca-exposicions","tag-asseguranca-festivals","tag-asseguranca-festivals-barcelona","tag-asseguranca-festivals-madrid","tag-asseguranca-instruments","tag-asseguranca-intruments-musicals","tag-asseguranca-per-a-djs","tag-asseguranca-rodatges","tag-assegurances","tag-assegurances-gires","tag-assegurances-gires-barcelona","tag-assegurances-gires-madrid","tag-cancellacio","tag-circ","tag-climatologia-ca","tag-concerts","tag-contingencies","tag-dj-set-ca","tag-esdeveniments","tag-esdeveniments-esportius","tag-espectacles","tag-festivals","tag-gires","tag-incapacitat-professional","tag-industria-musical-ca","tag-intrumentos-musicals","tag-musica-ca","tag-noticies","tag-novetats-musicals","tag-responsabilitat-civil","tag-rodatges","tag-sessions-de-dj","tag-ticketing-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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