{"id":13602,"date":"2023-01-26T13:05:50","date_gmt":"2023-01-26T11:05:50","guid":{"rendered":"https:\/\/araytor.com\/?p=13602"},"modified":"2023-01-26T13:05:50","modified_gmt":"2023-01-26T11:05:50","slug":"estudi-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok","status":"publish","type":"post","link":"https:\/\/araytor.com\/ca\/estudi-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/","title":{"rendered":"Estudi sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026"},"content":{"rendered":"

Segons les estad\u00edstiques del servei de transmissi\u00f3 de m\u00fasica de la\u00a0IFPI\u00a0(2021), el temps d’escolta de m\u00fasica global a trav\u00e9s de la transmissi\u00f3 d’\u00e0udio per subscripci\u00f3 va augmentar un 51% en 2021.<\/p>\n

#TOPICS
\nEls subscriptors de m\u00fasica a nivell mundial van augmentar un 26,4% a 523,9 milions durant la pand\u00e8mia de\u00a0Covid.
\nEl temps total dedicat a escoltar m\u00fasica a nivell mundial cada setmana \u00e9s de 18,4 hores o 1,6 hores per dia. Aix\u00f2 \u00e9s l’equivalent a escoltar 368 can\u00e7ons de 3 minuts a la setmana o 32 can\u00e7ons al dia.
\nLes dades basades \u200b\u200ben 21 pa\u00efsos mostren que el comprom\u00eds musical setmanal est\u00e0 dominat pel 32% de la transmissi\u00f3 de m\u00fasica (inclosos\u00a0Spotify, Apple i\u00a0Deezer).
\nQUANTES PERSONES USEN\u00a0SPOTIFY?
\nSpotify\u00a0t\u00e9 406 milions d’usuaris actius mensuals a tot el m\u00f3n i 180 milions de subscriptors en 2022.\u00a0Spotify\u00a0domina el mercat de transmissi\u00f3 de m\u00fasica amb el 31% de la participaci\u00f3 de mercat.<\/p>\n

ATENTS A YOUTUBE I\u00a0TIKTOK
\nLa segona part m\u00e9s alta del comprom\u00eds amb la m\u00fasica prov\u00e9 de la transmissi\u00f3 de v\u00eddeos (22%) com\u00a0Youtube\u00a0i les aplicacions de v\u00eddeos de format curt (11%) com\u00a0TikTok.
\nCuriosament, YouTube\u00a0Music\u00a0va ser l’\u00fanic prove\u00efdor de serveis digitals (DSP, per les seves sigles en angl\u00e8s) occidental que va augmentar la seva participaci\u00f3 en el mercat global de transmissi\u00f3 durant aquest per\u00edode.<\/p>\n

QUANTES PERSONES USEN YOUTUBE\u00a0MUSIC?
\nYoutube\u00a0tenia 2 mil milions d’usuaris en 2020 i\u00a0Youtube\u00a0Music\u00a0tenia 23,6 milions de subscriptors de pagament a la fi de 2021.\u00a0Youtube\u00a0Music\u00a0t\u00e9 el 8% de la quota de mercat total de transmissi\u00f3 de m\u00fasica.<\/p>\n

Curiosament, la participaci\u00f3 en la r\u00e0dio va ser del 16%, notablement m\u00e9s alta que les aplicacions de v\u00eddeo de format curt.<\/p>\n

#FYI
\nEls subscriptors de m\u00fasica a nivell mundial van augmentar un 26,4% a 523,9 milions durant la pand\u00e8mia de\u00a0Covid.
\nHi ha 3,6 transmissors de m\u00fasica per cada subscripci\u00f3 paga (Font: estad\u00edstiques d’usuaris de transmissi\u00f3 de m\u00fasica de Global Web\u00a0Index).
\nSpotify\u00a0\u00e9s el servei de transmissi\u00f3 de m\u00fasica dominant amb 180 milions de subscriptors.
\nEls jugadors tenen un 14% m\u00e9s de probabilitats de pagar per serveis de transmissi\u00f3 de m\u00fasica.
\nL’estudi tamb\u00e9 va assenyalar que la transmissi\u00f3 multiplataforma tamb\u00e9 \u00e9s popular. Per exemple, el 42% dels usuaris de\u00a0Spotify\u00a0tamb\u00e9 usa\u00a0Soundcloud\u00a0i el 31% tamb\u00e9 usa Apple\u00a0Music.
\nEls usuaris m\u00e9s joves prefereixen tenir acc\u00e9s a la propietat i crear llistes de reproducci\u00f3 que escoltar la r\u00e0dio. A m\u00e9s, el 41% dels usuaris de plataformes de transmissi\u00f3 d’\u00e0udio veuen v\u00eddeos en les xarxes socials.<\/p>\n

\"\"<\/p>\n

Font: APM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Segons les estad\u00edstiques del servei de transmissi\u00f3 de m\u00fasica de la\u00a0IFPI\u00a0(2021), el temps d’escolta de m\u00fasica global a trav\u00e9s de […]<\/p>\n","protected":false},"author":2,"featured_media":13600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[251,2249,9299,9301,8090,8078,9307,9309,8082,9303,8682,9305,8084,9311,9313,8086,8074,9315,9317,8002,9297,9015,8080,1465,9295,9319,9321,9291,8092,4683,1469,4661,8986,1467,8684,1475,1473,1471,4663,5764,9293,5766,5966,5811,9289,4655,8968,2528],"class_list":["post-13602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-araytor-ca","tag-asseguranca","tag-asseguranca-cancellacio","tag-asseguranca-cancellacio-esdeveniments","tag-asseguranca-circ","tag-asseguranca-concerts","tag-asseguranca-concerts-barcelona","tag-asseguranca-concerts-madrid","tag-asseguranca-esdeveniments","tag-asseguranca-esdeveniments-barcelona","tag-asseguranca-esdeveniments-esportius","tag-asseguranca-esdeveniments-madrid","tag-asseguranca-espectacles","tag-asseguranca-espectacles-barcelona","tag-asseguranca-espectacles-madrid","tag-asseguranca-exposicions","tag-asseguranca-festivals","tag-asseguranca-festivals-barcelona","tag-asseguranca-festivals-madrid","tag-asseguranca-instruments","tag-asseguranca-intruments-musicals","tag-asseguranca-per-a-djs","tag-asseguranca-rodatges","tag-assegurances","tag-assegurances-gires","tag-assegurances-gires-barcelona","tag-assegurances-gires-madrid","tag-cancellacio","tag-circ","tag-climatologia-ca","tag-concerts","tag-contingencies","tag-dj-set-ca","tag-esdeveniments","tag-esdeveniments-esportius","tag-espectacles","tag-festivals","tag-gires","tag-incapacitat-professional","tag-industria-musical-ca","tag-intrumentos-musicals","tag-musica-ca","tag-noticies","tag-novetats-musicals","tag-responsabilitat-civil","tag-rodatges","tag-sessions-de-dj","tag-ticketing-ca"],"yoast_head":"\nEstudi sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026 - 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