{"id":13552,"date":"2023-01-19T12:59:14","date_gmt":"2023-01-19T10:59:14","guid":{"rendered":"https:\/\/araytor.com\/?p=13552"},"modified":"2023-01-19T12:59:14","modified_gmt":"2023-01-19T10:59:14","slug":"tiktok-lanza-un-portal-de-gestion-de-talentos-para-facilitar-acuerdos-con-marcas","status":"publish","type":"post","link":"https:\/\/araytor.com\/en\/tiktok-lanza-un-portal-de-gestion-de-talentos-para-facilitar-acuerdos-con-marcas\/","title":{"rendered":"TikTok lanza un \u00abportal de gesti\u00f3n de talentos\u00bb para facilitar acuerdos con marcas"},"content":{"rendered":"<p>Para facilitar que las marcas trabajen con sus creadores m\u00e1s importantes, TikTok ahora incluye un Portal de administradores de talentos, invitando a los managers de creadores a supervisar y analizar las oportunidades de colaboraciones con marcas y las campa\u00f1as presentadas a sus clientes.<\/p>\n<p>El nuevo servicio permite a los managers de talentos, con autorizaci\u00f3n del creador, acceder al Mercado de creadores y administrar acuerdos, negociar contratos en nombre de su representado, manejar comentarios creativos y revisar varias m\u00e9tricas sobre el rendimiento de una campa\u00f1a.<\/p>\n<p>La nueva expansi\u00f3n permite que TikTok satisfaga las necesidades de los creadores m\u00e1s peque\u00f1os y aquellos m\u00e1s establecidos por igual. El Portal de Representante de Talento de TikTok est\u00e1 en pruebas alfa en este momento, confirm\u00f3 la compa\u00f1\u00eda. Varias agencias se han inscrito en el servicio gratuito, pero actualmente no se pueden compartir los nombres de evaluadores espec\u00edficos. TikTok se\u00f1ala que los administradores de talentos solo tendr\u00e1n acceso a las cuentas de Marketplace de sus clientes, no a las cuentas completas de TikTok de sus creadores.<\/p>\n<p>TikTok Creator Marketplace se lanz\u00f3 por primera vez en 2019, desempe\u00f1ando un papel vital en el creciente ecosistema de monetizaci\u00f3n de creadores y tomando prestados conceptos de plataformas similares que ofrecen Facebook, Instagram, Snap y YouTube.<\/p>\n<p>El mercado de TikTok permite a las marcas seleccionar a los creadores utilizando palabras clave, el contenido publicado y filtros en torno a m\u00e9tricas como el tama\u00f1o de la audiencia y la demograf\u00eda. Las marcas pueden elegir trabajar con talento ya sea con alcance directo o a trav\u00e9s de \u00abcampa\u00f1as de aplicaci\u00f3n\u00bb. La funcionalidad de emparejamiento tambi\u00e9n utiliza IA y procesamiento de lenguaje natural para mapear a los creadores en funci\u00f3n de su contenido, lo que ayuda a automatizar la b\u00fasqueda de creadores potenciales.<\/p>\n<p>TikTok dice que las marcas que trabajan con creadores ven un aumento del 26% en la favorabilidad de la marca y del 22% en las recomendaciones de marca. Mientras tanto, el 71% de los usuarios de TikTok dicen que la autenticidad de un creador los motiva a comprar de una marca.<\/p>\n<p>Fuente: <a href=\"https:\/\/industriamusical.com\/tiktok-lanza-un-portal-de-gestion-de-talentos-que-permite-a-los-gestores-de-creadores-negociar-acuerdos-de-marca\/\">Industria Musical<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para facilitar que las marcas trabajen con sus creadores m\u00e1s importantes, TikTok ahora incluye un Portal de administradores de talentos, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[240,4646,4648,1450,4650,8965,1456,1448,8679,1454,1452,4652,5749,7999,5753,5751,5747,4644,4642,2246,7997,9012,1446,8057,8061,242,8677,8063,8053,8055,8094,8059,8963,9184,2517,9059],"class_list":["post-13552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-araytor","tag-cancelacion","tag-climatologia","tag-conciertos","tag-contingencias","tag-dj-set","tag-espectaculos","tag-eventos","tag-eventos-deportivos","tag-festivales","tag-giras","tag-incapacidad-profesional","tag-industria-musical","tag-intrumentos-musicales","tag-musica","tag-noticias","tag-novedades-musicales","tag-responsabilidad-civil","tag-rodajes","tag-seguro","tag-seguro-instrumentos","tag-seguro-para-djs","tag-seguros","tag-seguros-conciertos","tag-seguros-espectaculos","tag-seguros-eventos","tag-seguros-eventos-deportivos","tag-seguros-exposiciones","tag-seguros-festivales","tag-seguros-giras","tag-seguros-intrumentos-musicales","tag-seguros-rodajes","tag-sesiones-de-dj","tag-social-media","tag-ticketing","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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