{"id":13598,"date":"2023-01-26T13:04:43","date_gmt":"2023-01-26T11:04:43","guid":{"rendered":"https:\/\/araytor.com\/?p=13598"},"modified":"2023-01-26T13:04:43","modified_gmt":"2023-01-26T11:04:43","slug":"estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok","status":"publish","type":"post","link":"https:\/\/araytor.com\/en\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/","title":{"rendered":"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026"},"content":{"rendered":"

Seg\u00fan las estad\u00edsticas del servicio de transmisi\u00f3n de m\u00fasica de la IFPI (2021), el tiempo de escucha de m\u00fasica global a trav\u00e9s de la transmisi\u00f3n de audio por suscripci\u00f3n aument\u00f3 un 51% en 2021.<\/p>\n

#TOPICS
\nLos suscriptores de m\u00fasica a nivel mundial aumentaron un 26,4% a 523,9 millones durante la pandemia de Covid.
\nEl tiempo total dedicado a escuchar m\u00fasica a nivel mundial cada semana es de 18,4 horas o 1,6 horas por d\u00eda. Eso es el equivalente a escuchar 368 canciones de 3 minutos a la semana o 32 canciones al d\u00eda.
\nLos datos basados \u200b\u200ben 21 pa\u00edses muestran que el compromiso musical semanal est\u00e1 dominado por el 32% de la transmisi\u00f3n de m\u00fasica (incluidos Spotify, Apple y Deezer).
\n\u00bfCU\u00c1NTAS PERSONAS USAN SPOTIFY?
\nSpotify tiene 406 millones de usuarios activos mensuales en todo el mundo y 180 millones de suscriptores en 2022. Spotify domina el mercado de transmisi\u00f3n de m\u00fasica con el 31% de la participaci\u00f3n de mercado.<\/p>\n

ATENTOS A YOUTUBE Y TIKTOK
\nLa segunda parte m\u00e1s alta del compromiso con la m\u00fasica proviene de la transmisi\u00f3n de videos (22 %) como Youtube y las aplicaciones de videos de formato corto (11 %) como TikTok.
\nCuriosamente, YouTube Music fue el \u00fanico proveedor de servicios digitales (DSP, por sus siglas en ingl\u00e9s) occidental que aument\u00f3 su participaci\u00f3n en el mercado global de transmisi\u00f3n durante este per\u00edodo.<\/p>\n

\u00bfCU\u00c1NTAS PERSONAS USAN YOUTUBE MUSIC?
\nYoutube ten\u00eda 2 mil millones de usuarios en 2020 y Youtube Music ten\u00eda 23,6 millones de suscriptores de pago a finales de 2021. Youtube Music tiene el 8% de la cuota de mercado total de transmisi\u00f3n de m\u00fasica.<\/p>\n

Curiosamente, la participaci\u00f3n en la radio fue del 16%, notablemente m\u00e1s alta que las aplicaciones de video de formato corto.<\/p>\n

#FYI
\nLos suscriptores de m\u00fasica a nivel mundial aumentaron un 26,4% a 523,9 millones durante la pandemia de Covid.
\nHay 3,6 transmisores de m\u00fasica por cada suscripci\u00f3n paga (Fuente: estad\u00edsticas de usuarios de transmisi\u00f3n de m\u00fasica de Global Web Index).
\nSpotify es el servicio de transmisi\u00f3n de m\u00fasica dominante con 180 millones de suscriptores.
\nLos jugadores tienen un 14 % m\u00e1s de probabilidades de pagar por servicios de transmisi\u00f3n de m\u00fasica.
\nEl estudio tambi\u00e9n se\u00f1al\u00f3 que la transmisi\u00f3n multiplataforma tambi\u00e9n es popular. Por ejemplo, el 42 % de los usuarios de Spotify tambi\u00e9n usa Soundcloud y el 31 % tambi\u00e9n usa Apple Music.
\nLos usuarios m\u00e1s j\u00f3venes prefieren tener acceso a la propiedad y crear listas de reproducci\u00f3n que escuchar la radio. Adem\u00e1s, el 41% de los usuarios de plataformas de transmisi\u00f3n de audio ven videos en las redes sociales.<\/p>\n

\"\"<\/p>\n

Fuente: APM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Seg\u00fan las estad\u00edsticas del servicio de transmisi\u00f3n de m\u00fasica de la IFPI (2021), el tiempo de escucha de m\u00fasica global […]<\/p>\n","protected":false},"author":2,"featured_media":13600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[240,4646,4648,1450,4650,8965,1456,1448,8679,1454,1452,4652,5749,7999,5753,5751,5747,4644,4642,2246,7997,9012,1446,9264,9266,8057,9272,9274,8061,9276,9278,242,9268,8677,9270,8063,8053,9280,9282,8055,9284,9286,8094,8059,8963,7319,2517,9059,7447],"class_list":["post-13598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-araytor","tag-cancelacion","tag-climatologia","tag-conciertos","tag-contingencias","tag-dj-set","tag-espectaculos","tag-eventos","tag-eventos-deportivos","tag-festivales","tag-giras","tag-incapacidad-profesional","tag-industria-musical","tag-intrumentos-musicales","tag-musica","tag-noticias","tag-novedades-musicales","tag-responsabilidad-civil","tag-rodajes","tag-seguro","tag-seguro-instrumentos","tag-seguro-para-djs","tag-seguros","tag-seguros-cancelacion","tag-seguros-cancelacion-eventos","tag-seguros-conciertos","tag-seguros-conciertos-barcelona","tag-seguros-conciertos-madrid","tag-seguros-espectaculos","tag-seguros-espectaculos-barcelona","tag-seguros-espectaculos-madrid","tag-seguros-eventos","tag-seguros-eventos-barcelona","tag-seguros-eventos-deportivos","tag-seguros-eventos-madrid","tag-seguros-exposiciones","tag-seguros-festivales","tag-seguros-festivales-barcelona","tag-seguros-festivales-madrid","tag-seguros-giras","tag-seguros-giras-barcelona","tag-seguros-giras-madrid","tag-seguros-intrumentos-musicales","tag-seguros-rodajes","tag-sesiones-de-dj","tag-spotify","tag-ticketing","tag-tiktok","tag-youtube"],"yoast_head":"\nEstudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026 - Araytor Corredur\u00eda de Seguros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026 - Araytor Corredur\u00eda de Seguros\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan las estad\u00edsticas del servicio de transmisi\u00f3n de m\u00fasica de la IFPI (2021), el tiempo de escucha de m\u00fasica global […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Araytor Corredur\u00eda de Seguros\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T11:04:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/araytor.com\/wp-content\/uploads\/2023\/04\/Araytor-blog-streaming-2023.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"547\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Araytor Events\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Araytor Events\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/\",\"url\":\"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/\",\"name\":\"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026 - Araytor Corredur\u00eda de Seguros\",\"isPartOf\":{\"@id\":\"https:\/\/araytor.com\/#website\"},\"datePublished\":\"2023-01-26T11:04:43+00:00\",\"dateModified\":\"2023-01-26T11:04:43+00:00\",\"author\":{\"@id\":\"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd\"},\"breadcrumb\":{\"@id\":\"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/araytor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/araytor.com\/#website\",\"url\":\"https:\/\/araytor.com\/\",\"name\":\"Araytor Corredur\u00eda de Seguros\",\"description\":\"Seguro de espect\u00e1culos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/araytor.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd\",\"name\":\"Araytor Events\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/araytor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g\",\"caption\":\"Araytor Events\"},\"url\":\"https:\/\/araytor.com\/en\/author\/carlos\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026 - Araytor Corredur\u00eda de Seguros","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/","og_locale":"en_US","og_type":"article","og_title":"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026 - Araytor Corredur\u00eda de Seguros","og_description":"Seg\u00fan las estad\u00edsticas del servicio de transmisi\u00f3n de m\u00fasica de la IFPI (2021), el tiempo de escucha de m\u00fasica global […]","og_url":"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/","og_site_name":"Araytor Corredur\u00eda de Seguros","article_published_time":"2023-01-26T11:04:43+00:00","og_image":[{"width":819,"height":547,"url":"https:\/\/araytor.com\/wp-content\/uploads\/2023\/04\/Araytor-blog-streaming-2023.webp","type":"image\/webp"}],"author":"Araytor Events","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Araytor Events","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/","url":"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/","name":"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026 - Araytor Corredur\u00eda de Seguros","isPartOf":{"@id":"https:\/\/araytor.com\/#website"},"datePublished":"2023-01-26T11:04:43+00:00","dateModified":"2023-01-26T11:04:43+00:00","author":{"@id":"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd"},"breadcrumb":{"@id":"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/araytor.com\/estudio-sobre-la-musica-en-streaming-2023-spotify-youtube-tiktok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/araytor.com\/"},{"@type":"ListItem","position":2,"name":"Estudio sobre la m\u00fasica en streaming #2023: Spotify, Youtube, TikTok\u2026"}]},{"@type":"WebSite","@id":"https:\/\/araytor.com\/#website","url":"https:\/\/araytor.com\/","name":"Araytor Corredur\u00eda de Seguros","description":"Seguro de espect\u00e1culos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/araytor.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/araytor.com\/#\/schema\/person\/ebc25c23dcae9c95b6fe86784d01a4cd","name":"Araytor Events","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/araytor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2560b2b7fa2447c6d32b02fa24f651d42f2ffbdad2164b39e8e7b446af001997?s=96&d=mm&r=g","caption":"Araytor Events"},"url":"https:\/\/araytor.com\/en\/author\/carlos\/"}]}},"_links":{"self":[{"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/posts\/13598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/comments?post=13598"}],"version-history":[{"count":1,"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/posts\/13598\/revisions"}],"predecessor-version":[{"id":13601,"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/posts\/13598\/revisions\/13601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/media\/13600"}],"wp:attachment":[{"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/media?parent=13598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/categories?post=13598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/araytor.com\/en\/wp-json\/wp\/v2\/tags?post=13598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}